![]() ![]() Having served the creative operations industry for the past two decades, IO Integration could not be more pleased with Adobe's acquisition of Workfront. With Creative Cloud exclusively serving creative teams and Experience Cloud’s focus on marketing teams, aligning technologies can be an obstacle for many organizations. Connecting Marketing and Creativeĭespite Adobe’s strategic planning and hard work, the challenge of executing across traditionally siloed business units such as marketing and creative operations still remains. The marketing experience has shifted from a one-to-many approach to a personalized one-to-one that has dramatically changed how organizations are building relationships with their customers. Omni-channel publishing with the Experience Cloud suite of products (previously known as Marketing Cloud) are responsible for the large-scale digital transformation that has taken place over the last decade. They invested wisely in the second part of the marketing equation. Adobe leadership created an innovative strategy for growing their applications and their business. At the enterprise level there is only one leader in creativity software and that is Adobe.Īdobe’s dominance of the creative solutions ecosystem did not come about by chance. If you are part of a marketing team organization, you are using Adobe products. These tools are the lifeblood that powers the marketing we see every day and everywhere. Adobe applications, tools, and services are the industry standard for photographers, graphic designers, video editors, illustrators, and marketing professionals. ![]() Their portfolio of products is extensive and Creative Cloud meets every conceivable need a creative team could possibly encounter. We are thrilled to be joining such an incredible partner network that is committed to helping clients get the most out of their Adobe solutions.Īs everyone knows, Adobe rules the creative solutions ecosystem. IO Integration is pleased to announce that we are now an Adobe partner. ![]()
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